Thursday, February 24, 2011

CT Peeps Have The Biggest Bank Accounts

Connecticut is among the top three states in the nation whose consumers exceed the national average in their bank savings and checking accounts. From the COMMERCIAL RECORD

Consumers in Connecticut have a reported average of $6,914 in their savings account, according to Troy, N.Y.-based Pitney Bowes Business Insight. The national average is $5,753. New Jersey beat out Connecticut with an average of $7,477 and neighboring Massachusetts ranked third with $6,847.

Nevada ($4,794), New Mexico ($4,515) and Arizona ($4,466) ranked as having the smallest average bank savings accounts in the country.

The national average of dollars for consumers with non-interest bank checking accounts is $2,947, according to Pitney Bowes. Connecticut beat the national average with a state-wide average of $3,811. New Jersey and Massachusetts ranked higher than the Nutmeg State with $4,245 and $3,933, respectively.

Kentucky ($2,265), Arkansas ($2,259) and West Virginia ($2,174) have the smallest non-interest checking accounts in the country.

"Comparing information about checking and savings accounts is just one data layer that can inform the business decisions of our financial services clients," said Bill Simmons, director, business practice leader - financial services, Pitney Bowes Business Insight. "For instance, when combined with comprehensive data about consumer behavior, real estate and demographics, financial institutions can best determine where and how to provide their services to build strong relationships with their customers."
Article, Commercial Record

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